Go to market strategy
Definition first steps to acquire critical mass of early adopters for the product/service
Giovanni Tomarchio
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Verified
- 5 projects
About the service
Definition value proposition and segments of possible early adopters, definition of acquisition channels and viral marketing strategies to reach critical mass (in case of platforms and market places how to generate supply/demand),
About the advisor
There are different ways to enter a market but just one starting point: your customer journey.
Success story
Lots of errors
More services by this advisor
About the advisor
Giovanni Tomarchio
Start-up guy with white beard
I am T shaped Senior Manager in Innovation, Digital transformation and, new digital product launch with over 20 years of experience. Graduate at MIP as Executive in Digital Transformation & Change Management and at 24ORE Business School in Digital Marketing & Communication, I worked for top consulting firms and launched start-ups across different industries.
Countries
ItalyIndustries
Digital Services, Entertainment, FoodTech, Marketplace/Platform/Networks, TravelTech