Go to market strategy
Definition first steps to acquire critical mass of early adopters for the product/service
✓ Olivier Dot ˑ
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Verified
- 10 projects
About the service
Definition value proposition and segments of possible early adopters, definition of acquisition channels and viral marketing strategies to reach critical mass (in case of platforms and market places how to generate supply/demand),
About the advisor
I have been working in several European countries and I have introduced new products all over Europe (Western Europe mainly but not only).
Success story
I have introduced new financial products in more than 10 countries often from scratch.
More services by this advisor
About the advisor
✓ Olivier Dot ˑ
Insurtech mentor, advisor and investor.
Over 10 years of insurance experience in distribution, product, underwriting and GotoMarket strategies. I should also add UX, UI and e-commerce.
B2C and B2B.
Other solid experience in FS including credit, investments and asset management.
Countries
United Kingdom, FranceIndustries
FinTech, InsurTech, TravelTech