Go to market strategy
Definition first steps to acquire critical mass of early adopters for the product/service
Florent Diverchy
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Verified
- 20 projects
About the service
Definition value proposition and segments of possible early adopters, definition of acquisition channels and viral marketing strategies to reach critical mass (in case of platforms and market places how to generate supply/demand),
About the advisor
I'm best involved at the very beginning of the marketing strategy process.
I'm going to analyze your market to find the competitors to take into account (direct or substitution).
Then I'm going to do your and their brand laddering analysis to understand where you have the upper hand compared to them (Is it your expertise? The attributes of you products? The experience you offer the customer? Your role for the society ...)
Based on that, I'm going to create a clear differenciated positioning and will base the go to market strategy on this positioning.
What does it imply in terms of: Brand archetype, people to target, type of messages to create , moments to communicate, experience to offer, and so on.
Success story
Did in successfully to more than 20 young entrepreneurs around the world in the context of african volunteering and communication schools projects
More services by this advisor
About the advisor
Florent Diverchy
Purpose First Mentor & Lecturer / Brand Strategy
Purpose-oriented Brand Strategy Mentor
Main Skills:
Brand Strategy
Brand Differentiation
Brand Purpose
Differentiated Brand Experience
Market Study
Customer Relationship Management
Communication School Lecturer and Trainer
External Communication Expert for the European Commission.
Countries
Belgium, France, NetherlandsIndustries
Content/Advertisement/Publishing, FoodTech, GreenTech, Leisure/Sport, Retail