Go to market strategy

Definition first steps to acquire critical mass of early adopters for the product/service

Andrew Hughes
  • Verified
  • 50 projects
  • 5.0
About the service

Definition value proposition and segments of possible early adopters, definition of acquisition channels and viral marketing strategies to reach critical mass (in case of platforms and market places how to generate supply/demand),

About the advisor

3 x start-up to exit journeys advised +50 start-ups on MVP, invested in multiple startups
Typically I help Founders suffering from one or more of the following:
• Most need scaling and strategic direction
• Others to raise capital, advice and introductions
• Some need help unifying teams to deliver on their vision
• Many need a leader to act as a conduit between technical and commercial teams

Success story

3 x start-up to exit journeys advised +50 start-ups on MVP, invested in multiple startups


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About the advisor

Andrew Hughes

3 x Exited entrepreneur, investor, advisor

Founder of 3 start-ups, 2 global associations, 3 exits.
Highly experienced entrepreneur, advisor, mentor and investor in high-growth tech ecosystem.

App economy, gamification, games, gaming, UX, strategy, scalability, B2B, B2C, SaaS

Proven company scaler with ability to manage complex issues, challenge assumptions and critically impact decisions delivering strategic direction.

Countries

Spain, United Kingdom, Portugal

Industries

AdTech, FoodTech, Games/Gambling, Marketplace/Platform/Networks, SaaS
Startups 6
Experience 20 years
Money raised 15 M$
Advisory boards 50
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upvising

UpApps UG (haftungsbeschänkt), Wilhelm-Backhaus-Strasse 17, 50931 Cologne, Germany