Go to market strategy

Definition first steps to acquire critical mass of early adopters for the product/service

Pasquale Rufrano
  • Verified
  • 12 projects
  • 4.5
About the service

Definition value proposition and segments of possible early adopters, definition of acquisition channels and viral marketing strategies to reach critical mass (in case of platforms and market places how to generate supply/demand),

About the advisor

I have worked with 10+ startups in different countries and different sizes

Success story

I have helped to create a go to market strategy in different EU countries for B2B SaaS startups


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About the advisor

Pasquale Rufrano

Sales Advisor | Business Strategy | Mentor

I am a start-up Mentor and Sales Advisor focused on sales funnels, lead generation and
international business development as well as fundraising. I have skills about Leadership (hired, managed and motivated teams up to 40+); Business Operation and Finance (responsible for full complex programs up to 11M Euro and 500 FTE) Entrepreneurial (founded 2 startups (1 as co-founder and 1 exit).

Countries

Israel, Italy

Industries

Artificial Intelligence, Big data, FinTech, Marketplace/Platform/Networks, SaaS
Startups 2
Experience 8 years
Money raised 1.3 M$
Advisory boards 12
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