Go to market strategy
Definition first steps to acquire critical mass of early adopters for the product/service
Uriah Av-Ron
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Verified
- 20 projects
About the service
Definition value proposition and segments of possible early adopters, definition of acquisition channels and viral marketing strategies to reach critical mass (in case of platforms and market places how to generate supply/demand),
About the advisor
Public Relations Services
PR services for companies to help them secure press coverage to effectively tell their story and support their sales and business development efforts. I work with start-ups on a project-basis.
Success story
Launching a New Mobile Marketing Technology Solution into a New Market
For mobile attribution leader AppsFlyer (https://www.appsflyer.com/), a company which closed a $200+ funding round in 2020, I served as the first PR agency, working directly with the company’s CEO and founder. To begin generating press coverage for AppsFlyer, I created a blog post highlighting the mobile app marketing trends from the previous quarter (Q1 2013) and pitched it to leading reporters (the campaign did not even include a press release that crossed the wire). This first PR campaign for AppsFlyer generated nine press hits, including coverage in VentureBeat, Marketing Land, Business Insider, PocketGamer, Social Times/All Facebook (now part of Adweek), BizReport and more. This campaign started AppsFlyer’s tradition of being a data-driven organization that generates hundreds of press hits per year based on data analysis conducted by the company.
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About the advisor
Uriah Av-Ron
PR specialist for martech & other tech companies
I provide PR services, enabling martech, ecommerce, security, games, & other tech companies write a story that is uniquely their own, & then tell that story to their targeted audiences -prospective clients, partners, investors, & other influencers- to generate press coverage which drives business. I helped launch Taboola, eXelate (acquired by Nielsen), AppsFlyer, Datorama (acquired by Salesforce).
Countries
Israel, United States, United KingdomIndustries
AdTech, Augmented Reality, Content/Advertisement/Publishing, Ecommerce, Games/Gambling