Go to market strategy
Definition first steps to acquire critical mass of early adopters for the product/service
Luis Esteban
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Verified
- 5 projects
About the service
Definition value proposition and segments of possible early adopters, definition of acquisition channels and viral marketing strategies to reach critical mass (in case of platforms and market places how to generate supply/demand),
About the advisor
My approach is to find the most important problems to solve for startups. I also like to help them design and execute a go-to-market strategy. We identify the best channels, define a solid value proposition, set up a lean sales process and implement growth hacks.
Success story
From the launch of DoubleClick in Spain, as JV with Telefonica, the setup and management of the first incubator company in Spain, Digital Mood to the creation of one of the top Digital Business Schools, The Valley Digital Business School. I have also felt the experience of failing, with my Digital Agency BrandMedia, back in the early 2000's.
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About the advisor
Luis Esteban
Digital CEO, Performance MK, Growth!
Experienced CEO, focused on Digital ecosystems, used to work in international environments. Entrepreneurial and performance-oriented, high capacity to motivate teams. Good communicator and strategist with an Omnichannel vision. Managing companies up to 200MM and 80 employees.
+20 years of experience as CEO, Country Manager & Managing Director, especially in high growth projects.
Countries
Spain, United States, United Arab EmiratesIndustries
Content/Advertisement/Publishing, Digital Services, Ecommerce, Leisure/Sport, Marketplace/Platform/Networks