Go to market strategy
Definition first steps to acquire critical mass of early adopters for the product/service
James Moffat
-
Verified
- 50 projects
About the service
Definition value proposition and segments of possible early adopters, definition of acquisition channels and viral marketing strategies to reach critical mass (in case of platforms and market places how to generate supply/demand),
About the advisor
Most businesses fall short on a business strategy to help them move forward, and although some progress can be made, they then stagnate and fail to gain any new momentum.
So formulating your own 'Go to market strategy' is a tactical action plan that outlines the steps necessary to succeed in a new and often saturated market. It can apply to pretty much anything, from launching new products and services, to re-launching your company or brand, or even moving a current product into a new market.
An easy way to think of it is as a more specific version of your marketing plan—one with a narrow scope and that is hyper-focused on just one product. Like any good strategy, it’s not meant to be some unwieldy document, but rather a tool that can be used and shared across your entire company. This means your go to market strategy needs to be comprehensive enough to be valuable, yet agile enough to be updated as you get customer feedback.
Having worked with Solopreneurs, Startups and SMEs, they all need a Plan to move them from position A-Z and all the steps in between.
🎯The Boardroom – is a 12-week program to ASSESS, ADJUST and ACCELERATE your business. 🚀
The Boardroom Program is personalised in design for Solopreneurs, Start-ups and SMEs, offering the Executive/s the opportunity to ANALYZE 📈 the current situation and put into place a STRATEGIC PLAN to move the business forward, whilst addressing current known and un-identified CHALLENGES. The program will ENABLE better collaboration, INTERACTION and a unique suite of tailormade STEPS to assist you with Strategic decision making and leadership. 🏆
This is an absolute must to keep on track and ensure the team are inline and self accountable for embracing this and executing on what is needed.
Success story
I have worked with many of the above mentioned companies, from California, Europe, UK and Asia. From the solopreneur, small 5-10 person Startup to the larger SMEs typically from 100 to 1000 people.
The common problem they all faced was the lack of growth and found they were going around in circles to make any headway.
The Solution was therefore a PLAN and STRATEGY on how to achieve their desired outcome and have everyone tied into this and being accountable for their roles and responsibilities.
The Results were then exponential growth in a more effective and efficient way achieving short and longer term goals.
The Success was measured in KPI's and this set a benchmark for future adjustments of the Plan so it accommodated changes, new trends and tweaks to enhance it further.
Without calling out particular companies, they all were more comfortable knowing they had a Plan and Strategy in pace to keep them on track. Every 12 weeks we reviewed what was or wasn't working so we can Assess, Adjust and the Accelerate the business further!
More services by this advisor
About the advisor
James Moffat
Business Growth Mentor / Advisor
I have helped endless amounts of Startups & SMEs growth their respective businesses.
Been interviewed by magazines from around the world, spoken on various international podcasts, created a radio shows featuring my clients, been guest speaker at numerous events, reached the #1 International bestseller spot, had the privilege to pitch to my mentor Kevin Harrington.
Countries
Switzerland, United Kingdom, United StatesIndustries
Digital Services, FinTech, SaaS, Social Media/Communities, Teleco