Go to market strategy
Definition first steps to acquire critical mass of early adopters for the product/service
Sascha Badelt
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Verified
- 5 projects
About the service
Definition value proposition and segments of possible early adopters, definition of acquisition channels and viral marketing strategies to reach critical mass (in case of platforms and market places how to generate supply/demand),
About the advisor
As Business Angel and Mentor at IE Business School (Top 5 MBA worldwide) I have worked with over 100 early stage startups and helped them to find their particular go-to-market strategy.
Success story
The go-to-market strategy of Platforms or Marketplaces is crucial. How to generate critical mass when there is no supply or no demand? Or how to start growing B2B models with long sales cycles? I have built up 4 startups (still participating in 3) and invested in 7 startups at an early stage (4 still growing).
More services by this advisor
About the advisor
Sascha Badelt
Co-Founder Upvising, entrepreneur, Business Angel
successful entrepreneur, well connected in the Spanish startup ecosystem, Business Angel, Investor in Residence IE Business School, Member of the Board Entrepreneurs Organization Madrid
Countries
Spain, Germany, United KingdomIndustries
Business services, Ecommerce, EdTech, Games/Gambling, Marketplace/Platform/Networks